Automotive New Balance

Contains about automotive information

Automotive and Transportation Email Marketing Strategy

You have recently opened a limousine hire service targeted towards tourists and others who are looking to enjoy a luxurious chauffer driven ride on a special occasion. Your biggest problem is that business spikes at certain times during the year (college graduations, wedding seasons, etc) and experiences a lull the rest of the year.

This strategy will help you stabilize your business all year round and keep the cash coming in even during times of traditional slowdown.

Who is your customer?

Be it a college graduation, prom night, wedding day, or tourists day out, your customer is typically a luxury seeker. He or she prefers to drive around in style, but can only afford to do so on special occasions. To work around this, you need to focus on customers who can afford limousine rentals on an everyday basis. Hence your target profile should be large corporate companies who have their head offices located in the vicinity of your service. This way you would be able to ensure business all year round by becoming the preferred vendor for the companys board of directors and other staff entitled to luxury cars.

What is the best thing you can do for that customer?

Corporate offices expect the very best in terms of service from their vendors and are willing to pay a little extra to get it. Offer dedicated cars and chauffeurs to each corporate that signs an annual contract. Offer value added benefits to retain such customers by guaranteeing them additional cars within a one hour notice period and so on.

How are you going to do it?

Ensure you have a sufficiently large fleet of new limousines as well as professional chauffeurs. If required, you could enter a sub-contract with other limousine hire services located around you to make up for excess demand. Create a database of all the offices within a predetermined radius of your rental office.

Invite them, via email, to join your Privilege Club of customers who are entitled to special benefits when they signed up for half-yearly or annual contracts. Incentivize such deals not only with discounted pricing but more through value added services such as dedicated cars and chauffeurs.

Dont forget to say thank you

Every new member of the Privilege Club gets a thank you email and a gift hamper. Also include a link to a survey with the following suggested questions and others of your own.

What is your companys daily requirement of luxury cars?

Is this a fixed or flexible requirement? Are there any times of the year when the can foretell a spike in requirement? What are the key factors that decide their choice of a car vendor service, pricing, availability, newness of fleet, etc?

When to communicate with your members

In order to maintain ties, send out email newsletters on monthly or quarterly basis. Use the newsletter to inform them of any special offers for employees and one time hires as well as of upgrades to your fleet or service.

Of course you must also contact them one month prior to the expiry of their contract urging them to renew it. If you do not hear from them, send a follow up email one and two weeks after your initial mail.

How do you measure success?

Conduct quarterly surveys of your existing customer database to judge their level of satisfaction across various service and pricing parameters.

Build Build Build. Measure new as well as lapsed corporate partners on a monthly basis and compare numbers and turnover with like periods across the past few years. The more people that sign up for annual Privilege Club memberships, the more stable your business will become!

Need Auto Repair Where Do You Go For Automotive Repair

When you are asked where you go for your vehicles auto repair, what words come to mind to describe your auto shop? How about, qualified, trustworthy, friendly, and certified? Our trained mechanics are qualified to perform all types of automotive repair on any make or model of vehicle, domestic or foreign. If you dont want to spend your valuable time going from one auto service center to another just to have all the different maintenance and repair issues taken care of, then check out the automotive services offered at Garys Quality auto shop.

Garys professional technicians specialize in complete car care for all forms of vehicle maintenance and automotive repairs. Our customers choose our shop and keep returning because:

Our mechanics are ASE Certified Technicians

Our auto shop is AA Approved

We offer 2 Year / 24 Warranty for your peace of mind

Free Shuttle to where you need to go

24 Hour Towing when you are stranded

Friendly Staff who are committed to helping you

Complete Auto Repair service at just one auto repair shop

Because technology is forever changing in the auto industry and the systems in vehicles today are more complex than ever, our mechanics are in a constant mode of training. Our factory-trained technicians keep current with up-to-date new technology so they can stay knowledgeable and qualified to perform repairs or maintenance on any type of vehicle.
So, where do you go for expert automotive repair advice? Your answer should be Gary’s Quality Automotive! Get professional advice on your next auto repair by calling our ASE Certified Technicians at (308) 381-2295 or go to http://www.garysautoinc.com/ for more information. Our Grand Island auto shop proudly serves vehicle owners in Grand Island, Wood River and Doniphan, NE.

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Staying Safe on Your Motorcycle

Sometimes you can do everything you can to stay safe while riding your motorbike and you still have an accident. A non fault accident could mean you would benefit from talking to a solicitor about your case.

Motorcyclists are one of the road users who are most at risk when they go out on the road. If you have a motorbike it is essential that you should be responsible about how you ride it. It can be more difficult to be seen as a motorcyclist, especially if you weave in and out of traffic. Be responsible and use the road just as you would as a car driver. Extra vigilance and attention can help to keep you safe, and of course you should also be wearing all the right gear to protect you as well.

Unfortunately no matter what you do you could still end up in an accident at some point. It is by no means certain of course, but if you do you may find it is a non fault accident. This means it was not your fault but the fault of the other driver. Any accident like this should be discussed with a motorcycle accident claims solicitor, so you can discuss whether or not you have a right to claim compensation for what occurred.

Motorcycle accident claims are made every day, and typically speaking many of them are done through a no win no fee solicitor. The process of this is simple. You pay nothing to bring the claim because if you win the fees should typically be paid by the losing party. If you lose you pay nothing anyway, so you have no worries about being landed with a huge bill for your accident claim.

The most important point to remember is always to go out with the right equipment on – a helmet and protective leathers are essential. Aside from this you should be sure your motorbike is in good working order. If another car driver cuts in front of you for instance, it might be their fault but if your brakes don’t work as well as they should you won’t be able to prevent an accident. Prevention is always much better than cure, and this should be an important part of your daily life as a motorbike rider.

If you do have cause to consult a solicitor about an accident you have been involved in, make sure you have as many details as possible so you can tell them exactly what happened. This will result in being able to successfully process a claim, because they will have all the information they need. If you were not at fault you can bring motorcycle accident claims that are much more likely to reach a successful conclusion for you. This is what these solicitors are there for, and hopefully you will soon be able to finish your claim and get back to a normal life.

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How To Choose Custom Car Paint Urethane Vs. Acrylic Automotive Paint

There are many factors to consider when choosing the best automotive paint for your everyday vehicle or classic car restoration project. To most car collectors, the look and color of a car paint is the most important factor. Other things to keep in mind include cost, application difficulty level, length of drying time, possible health hazards, and base-coat and finishing options. For simplicity’s sake, I’ll narrow them down to the top four most important differences: cost, difficulty level, durability and purpose. Acrylic and urethane are two of the most common automotive paints, yet they have very important distinctions. This article will help you choose the right car paint for your car project.

Cost

Cost is the only practical area in which acrylic enamel car paint has the clear advantage over urethane car paint, which costs more than twice as much. Acrylic lacquer paints cost up to $250 a gallon, and acrylic enamel costs only $100-$150 per gallon.

Difficulty Level

Application: If properly cut and polished, the finished appearance of acrylic car paint is unbeatable. Urethane paint will give your car a “fresh look,” and is easier to apply than acrylic enamel, which can only be applied with high-pressure spray guns. Urethane car paint can be applied with low-pressure, high-volume spray guns, which are easier to control and spray larger drops for better surface coverage, but are more prone to runs. Acrylic enamel automotive paint does not completely cover the primer, thus the primer color matters more when using it. On the other han, urethane paint covers the primer completely, so it does not require a similarly tinted primer. Acrylic paints can be done in a home garage, and applied in a slightly cooler ambient temperature, but no colder than 18’C (65’F).

Drying Time: Acrylic car paint has a much longer drying time, 1-2 days, as opposed to the short 2-3 hours required for most urethane paints, cutting down on time between coat applications accumulation of dust. For urethane car paint, most follow a base-coat with a clear coat. NOTE: some clear coats tint the color, especially if it is black or white. In this instance, one may prefer to use a single-stage urethane, and forgo the clear coat for the sake of the color. With urethane paint, wet-sand is also an option before applying a clear coat. Acrylic car paints require more coats (6-8), and must always be cut and polished, after letting it harden for several weeks. Single pack acrylic primers and fillers tend to shrink and sink back on repairs, so only use them on a final, even prime coat, and give it as long as possible to harden before wet sanding. Both acetone, thinners and fuel spillage damage acrylic paints, and they require more maintenance to keep your car finish shiny. In contrast, if a urethane paint job goes well, it needs no buffing, and un-buffed paint is the longest lasting and easiest to keep clean. If it is baked on, the car can be assembled the next day.

CAUTION: Urethane paints are toxic, as they contain isocyanate, airborne compounds that enter the body through the lungs and skin. Always use safety gear (goggles, mask and gloves) and proper ventilation when working with urethane paint. Acrylic automotive paints are less toxic because they are water-based, so the resin adheres using water as its primary agent, whereas urethane depends on a solvent.

Durability

Urethane finishes are much more durable than acrylic enamel finishes. There are many factors that vary the exact length of time a finish lasts, but urethane finishes, when properly maintained, generally last 5-10 years longer than acrylic enamel finishes. Urethane paints are activated by hardeners, so after they are mixed, they must be used promptly or the product is wasted. Acrylic enamel paint is prone to more chipping, cracking and general wear and tear, since it does not feature the hardeners.

Purpose

Acrylic enamel car paint is typically used by professional car restorers who want to paint a classic car to exactly the original specifications, which requires acrylic enamel paint on many antique cars. For example, acrylic enamel automotive paint is better for replicating factory orange-peel paint jobs, a bumpy surface finish. Both auto manufacturers and car restoration professionals have now switched to urethane paint for most auto body work, due to it’s practical advantages over acrylic enamel. It has become the standard in the auto industry because urethane car paint provides a quicker and better looking finish.

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Improve Service Department Training With Service Manager Training

Times are tough and companies are trying to regain lost profits through avenues that might not have represented their strongest profit opportunities in the past. A prime example of this could be seen in the automotive industry as dealerships look to beat the decline in vehicle sales by turning to their service departments.

Up to now, the service departments were usually regarded as extra available services where a car owner could visit if they selected to.

However, the downturn turn in the financial environment has offered a new perspective of this prospective profit center. One of the biggest ways to maximize your potential opportunities in your service department is to take advantage of automotive consulting.

The ability to completely capitalize on the potential which exists in a service department demands that a company reassess its current understanding of what is possible. Growth exists as more clients make the choice to hold onto their vehicles longer, rather than turning them in for a new model. This creates the demand for increased maintenance and repairs, resulting in the opportunity for service departments to expand their profit prospective. With automotive consulting you can start to take the first steps in turning around your service department and maximizing sales, that would greatly aid dealerships to balance the loss of new car sales.

Service Manager training is one of the primary aspects of automotive consulting. Your Service Managers should be educated on what they need to do in order to take on this new responsibility of service department profitability. The Service Manager training wouldnt just aid with increasing customer pay, but will also provide the knowledge which is required to get clients to return to your establishment.

One of the key lessons that would be expressed by an automotive consultant is that consumers are not attracted to dealerships which are looking for their customers to get in, out, and gone. Long term retention depends upon building a relationship with your clientele so that not only do they feel welcome, but theyll feel walk through fire to return to your establishment whenever they require service.

It can prove difficult for a service department to take make the needed changes, but with the help of automotive consulting you could greatly increase your odds of a smooth transition. Your Service Managers are going to be required to completely change management approach and their success is difficult to achieve without the proper guidance. Service Manager training is imperative to educate your Service Manager and get your Service Department back on track.

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