Automotive Marketing Research For New Entrants
Automotive Marketing Research is here which can prove to be beneficial for new entrants in the market; it will ensure you get the best deal that can allow functioning of product life cycle in the best manner. Automotive Marketing Research is a broad term; lots of features are attached which can help in launching the product at the right time. A high end research analysis the market in detail and shows certain guidelines which can let you when is the best time to launch a particular product. It will also cover other aspects like the market requirement along with prices at which they would sell the maximum. These minute details are very important for an emerging brand, if played correctly it can offer huge growth possibilities in less time.
Searching for a good firm which can perform all these duties will be difficult as you need to know what are your requirements, once you are aware of such points then your job is easy. The design and make of such plans will not at all be complicated, you will be in a position of judging right and wrong, you would be in full control of the product you have launched.
This article will talk on the guidelines that are required for knowing the best brands in the automotive marketing research league. Adhere to these guidelines and you will actually save lots of time and money on Motorcycle Marketing Research.
Know the brand through which you wish to subscribe the research plan. It should have reputation in the market and should provide a high end model for an affordable cost.
Negotiate through the plan that can provide you the best deal, you may negotiate on the final offer made. A quote will be given that will consist all the details of the offer made to you, over the internet you can look for such brands which are doing good and compare the prices. If you find that you are being overcharged then talk it out.
The firm should promise returns or results which are in your favor. This is one risk that you should take before opting for such options.
Look at past projections, check the testimonials if you come across successful clients then this is the right brand for your needs.
These are some of the guidelines present for selecting the right Automotive Marketing Research. Go ahead and make your dream come true, change the way you look towards the market.
Automotive Navigation Heads Into The Cloud
According to the market research firm iSuppli Corp., automotive navigation systems increasingly are transitioning from standalone devices to connected systems capable of accessing up-to-date map data and other information from the cloud.
About 20 percent of in-vehicle navigation systems sold in 2010 will include connectivity, either through an embedded modem or a tethered mobile device, amounting to 1.8 million units. This will rise to 90 percent in 2017, amounting to 27 million units.
Cloud-sourced navigation is an evolution of connected navigation systemsa trend that started several years ago. Traditional car navigation systems use databases stored on the device itself but future navigation systems will rely on information that is stored in the cloud. Maps, points of interest, traffic and weather are examples of cloud-sourced content that is enabled through connectivity.
Rising sales of navigation systems with two-way connectivity are being fueled by the advantages of connecting to the cloud, said Phil Magney, Vice President (Automotive Research) at iSuppli. By connecting to the cloud, navigation systems give motorists access to the most up-to-date databases in the world. Traffic, weather, and points of interest change constantly, so access to the cloud is vital.
Static databases will become a thing of the past in automotive navigation during the next 10 years, said Egil Juliussen, Principal Analyst & Fellow (Automotive Research) at iSuppli. Connectivity means motorists will have multiple options in terms of on-board and off-board navigation resources.
On-board connected navigation systems that store maps on the device will refresh periodically to reflect changes and updates. In contrast, off-board navigation systemswhich access a server for map datawill need constant connectivity. Both employ cloud-based data access.
Traffic information is the leading cloud-sourced service for navigation systems, which is constantly refreshed to reflect the latest updates. Several more cloud-based navigation services are being employed including weather information, Point of Interest (POI) search, destination download, traffic camera visuals and map updates.
Worldwide sales of all types of navigation systems will exceed 100 million units in 2010, with smart phones and Portable Navigation Devices (PNDs) accounting for the bulk of the units. Slightly more than 9 million in-vehicle navigation systems will be sold in 2010, dwarfed by the nearly 100 million PND and smart phone sales.
Smart phones will generate the growth in the navigation segment. PND shipments during the next decade are forecasted to be at about 40 million units. In comparison, 330 million smart phones with navigation will be sold in 2017.
Smartphone navigation increasingly is becoming free of charge and the use case is mostly in the autoalthough pedestrian navigation is beginning to emerge. By 2017, many of the smart phone-based navigation solutions will be integrated within the vehicle system where the display is shown on the head-unit and the voice guidance and voice input are through the vehicles Human Machine Interface (HMI).
Visit http://www.isuppli.com/Automotive-Infotainment-and-Telematics/Pages/Navigation-Telematics-and-Digital-Entertainment.aspx to know more about iSupplis Navigation, Telematics & Digital Entertainment services.
[Top]Automotive Service Warning Lights That Your Vehicle Needs Automotive Repair!
Paying close attention to your vehicle’s warning lights is one of the surest ways to know whether your vehicle needs a minor automotive service, or a more extensive automotive repair. The dashboard lights are color-coordinated according to the severity of the warning (i.e., yellow is caution, red is serious). Each time you start the car, all of the lights and indicators appear as the car’s computer checks each system. When the lights go out, the computer has verified that each of the vehicle’s systems is functioning properly.
If an indicator light remains on several minutes after the car has been started, or if it comes on while driving the car, you should be concerned about it. You will want to treat all dash warning lights like traffic signals.
The two basic kinds of warning lights; Yellow and Red, are further described below:
Yellow Warning Lights –
On most cars, a yellow “Service Engine Soon” light means “proceed with caution.” Your car’s computer system has indicated a potential problem and is alerting the driver.
The computer system is capable of correcting some minor abnormalities, but if the light continues to come on after multiple car starts, it is telling you that you need to consult a technical manual and/or schedule an automotive service. If the light comes on while you are driving but doesn’t come back on again, the computer system probably corrected the problem without any further intervention.
Common problems that may cause the “Service Engine Soon” light to come on are:
* computer-related problems, such as faulty sensors
* anti-lock brake systems
* safety restraint systems, such as air bags
* emissions components
Red Warning Lights –
A Red Warning light indicates an immediate danger to your car and you should immediately pull over and turn off the car. Whatever caused the red light to come on can be a safety issue (i.e., brakes), so proceed with caution as you maneuver to stop the vehicle.
Unfortunately, when the red light comes on, the problem is already occurringthis is NOT a pre-warning. It can be a matter of seconds before permanent engine damage occurs. Call for road-side assistance for automotive repair.
Problems that normally cause red warning lights are:
* low oil pressure
* engine over-heating
* brake failure
* transmission over-heating
* low battery voltage.
Like smart phones, vehicles these days are ‘smart’ and are continuously monitoring the performance of your vehicle.
For professional automotive service, contact our ASE-certified technicians at A&C Automotive & Machine by calling 651-674-4733, or go online at http://aandcautomotive.com for more information. Since 1985, our auto center has served vehicle owners in North Branch, MN, and in the surrounding areas of Harris and Stacy, MN.
[Top]Automotive Shop Equipment Los Angeles- Multimeters
The multimeter is an Automotive Shop Equipment Los Angeles used to check almost any circuit on the car, but caution must be used when selecting one for purchase. It should be an automotive meter of high impedance and preferably digital. A high-impedance meter is used to protect electronic circuits during testing. It will have two regular leads: a black and a red. Automotive multimeters have additional leads for temperature, engine speed, and other measurements exclusive to the automobile. The controls on most multimeters include selections for the three basic electrical measurements: voltage, current, and resistance. Some meters require the operator to select the range of measurements. The better and more expensive ones have automatic ranging. Ranging is the scale of measurement. For instance, if voltage is being read, the operator may have to select a 0-20-volt scale or a 20-100-volt scale. Automatic ranging meters do this automatically.
Automotive multimeters have selections for revolutions per minute, temperature, frequency, and others depending on the make and model of the meter. Additional leads are required to make the most of these measurements. There are meters that measure only resistance (ohmmeter), voltage (voltmeter), or current (ampere). Meters of this type are not common in the automotive field. There is one meter, however, that is common to almost every tire, parts, and repair facility. It is a volt/ampere tester. The VAT 40 is dated technology because it is an analog type of meter, butmany still exist and work as good as new. An analog meter is similar to the speedometer on a car where a moving needle points to a number for the measurement. Its replacement, the VAT 60 performs the same tests, but the display data is in a digital format. Both are used to test batteries and charging systems. This is one automotive meter that is capable of reading high current. On a starting system, the current may be as high as 400 to 500 amperes.
Most multimeters Automotive Shop Equipment Los Angeles can read no more than 10 amperes. None of the VAT testers will test a dead battery. There is a test with the VAT 40 that allows the battery to be charged for 3 minutes and then tested. This particular test does not mean the battery is good, but it can tell the technician if the battery will accept a charge. A battery should have at least 12 volts before testing to achieve a correct test result with a vat-40 or vat-60.
Multimeter is one of the most popular auto shop equipment which is used to check the circuit of the car.
[Top]How Advertising in Social Networking Sites Helps Your Automotive Business
With the increase in number of social networking users, the Internet has added up another potential arena for marketing online social networking sites. Especially for automotive business, where branding will be the major marketing objective, advertising in social media is not worth ignoring. Here are some benefits of advertising in social networking sites for automotive businesses:
Reaches wider audiences
We are now in an era where an account in social networking site is as important as having a mobile. Facebook alone has 175 million users logging into the site each day. When you place your ad in a social networking site, it is more likely that your ad is watched by a large number of visitors.
Moreover, users are becoming more offended with traditional advertisements as they seem to invade their privacy. The ads in social networking sites may not seem intrusive as they mingle with the flow of conversations in them.
Improves traffic
The effectiveness of target-based advertising has long been recognized by businesses. It is much easier to promote your auto dealership to niche consumer base through wide number of options such as forums, marketplaces and groups on social networking sites. Such targeted online ads are more likely to increase click-through rates of your ads, from potential consumers. Thus, advertising in social networking sites will not only improve your landing page traffic, but also is more likely to convert the traffic into leads.
Builds good reputation
More and more consumers are turning to social networking sites for advice on purchasing their car. There are many credible automotive forums, blogs or groups on sites like Facebook, which have already built their reputation by helping many such people seeking advice. These conversations are re-visited and referred by many others who require similar advice. When your ad is displayed among those conversations, chances are more that you can build good brand reputation out of it.
Highly interactive
Interactive advertising has become one of the popular online advertising techniques today. The best option available for interactive online advertising is social networking sites. Unlike advertising in traditional media, advertising in social networking sites enables auto dealers to interact with their customers.
Post offers and discounts: There are certain social networking sites like Groupon, LivingSocial, Scoutmob, etc. that have become popular these days by allowing businesses to post offers and discounts at faster pace. They already have gained much popularity among consumers, thus leaving enough chances of increasing your advertising ROI.
Your social media marketing campaign can turn more effective, when supported by social networking advertisements. As the ads belong to the same platform that the users are using, it is more likely to get them to subscribe or sign up to your messages. This further helps you achieve your marketing goals easily.
Get feedback instantly: Social media enables two-way interaction between you and your consumers. Queries and feedback related to cars or services from consumers will reach you instantly. However, it is not likely that the feedback is positive always. But responding appropriately and quickly even to a negative feedback, will prove you more credible in the market.
You will require an effective social media strategy to gain success here the major reason most auto dealers do not succeed with it. Since the competition is less, there are more chances that you can use it to your advantage with the help of an experienced social media strategist.
If you are one of those auto dealers, who are still struggling to get enough ROI out of their advertising campaign, the problem might be with the advertising space you are investing in. It is then the right time to move to social networking sites for promoting your auto dealership.
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